Sagol faculty


Prof. Shai Danziger

Marketing Department, Coller Faculty of Management, Tel Aviv university.




Category: Applied cognitive and social psychology

Research topic:

  • Consumer decision making
  • Consumer information processing (attention, perception, memory, judgment)

Research  methods:

Lab and field experiments

Projects in the lab include:

  • What makes consumers fund crowdfunding projects?
  • What factors make consumers provide online recommendations?
  • Memory for friends and strangers actions in competitive and bargaining situations
  • When do consumers ‘accidently’ place owned products in harm’s way?
  • Consumer inferences from contractor price quotes
  • Narrow and broad framing in choice under uncertainty
  • Expert decision making