Lecture 7: Looking Into the Future Using Emerging Trends: What Are They and How Do We Identify Them?

Innovators and entrepreneurs should constantly think about the future. the specific time horizon of interest may vary between one year to ten, depending on the specific initiative and its nature. although it is really impossible to predict the future with certainty, innovators and entrepreneurs need to have an opinion about it. what tools exist and how does one form a useful view about the future? in this lecture we will talk about prediction tools and techniques, focusing mainly on emerging trends.