Sagol faculty

Levy-Dino-sagol-profile

Dr. Dino Levy

Dept. of Marketing, Management Faculty


Tel: 03-6409565

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Research topics: Understanding consumer decision-making and the representation of value in the brain. Exploring the effects of context and internal state on decision-making and on neural representations of value. Trying to predict consumer preferences using neural and physiological measurements above and beyond the accuracy of behavioral measurements.

Research methods: An interdisciplinary approach, which involves quantitative economic theories, combined with advanced behavioral methods and theoretical models from psychology, marketing and economics with neuroscience techniques such as functional magnetic resonance imaging (fMRI), Electroencephalography (EEG), and other physiological measures such as Galvanic skin response (GSR) and eyetracking.

Projects in the lab include:

  1. Examining and understanding the effect different visual attributes (like contrast, size, intensity, etc.) have on subjects’ choices and on their neural representation of value.
  2. Examining and understanding the effect of changing internal state (like hunger thirst, temperature, wakefulness) on subjects’ choices and on their neural representation of value.
  3. Investigating the effects of different sensory modalities (especially vision and audition) on subjects’ choices and on their neural representation of value.
  4. Predicting consumers’ preferences using neural and physiological measurements.